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Our Mission

At Gem Matter, our mission is to empower individuals to embrace their natural beauty and reclaim their confidence. We are committed to crafting exceptional, herbal-infused products that deliver transformative results, providing a path to self-expression, self-care, and self-love. Through the power of nature and our dedication to quality, accessibility, and inclusivity, we strive to make a positive impact on the lives of our customers, helping them feel beautiful, inside and out. Our mission is to inspire and uplift, one person at a time, as we believe that everyone deserves to shine and embrace their authentic selves. Together, let's reclaim our confidence and celebrate the beauty within.

About Us


Welcome to Gem Matter, a vision turned reality, created by Symone Weemes. Our journey began in 2019, but the roots of Gem Matter were planted long before that. It all started with a dear friend of mine in college who battled alopecia, a condition that ran in her family. Witnessing her struggle, I knew I had to do something.


In 2017, I crafted the very first batch of Gem Matter products for her. The results she experienced within three months were nothing short of amazing. She confided in me that she could envision Gem Matter sitting on store shelves, ready to empower and transform lives. That became our shared dream.


Fast forward to 2019, and Gem Matter was officially launched to the public. Today, the visionary and motivation behind this journey can be seen in the photo that accompanies this description. She is my inspiration, my reason for pouring my heart and soul into Gem Matter.


With Gem Matter, we aim to provide confidence, hope, and a renewed sense of self. We understand the struggles and societal pressures that surround individuals and their natural hair. We believe that everyone should have the freedom to choose how they express themselves, and our products are here to support that choice.


Gem Matter is not limited to any specific gender or age group. Our products are for anyone seeking to enhance their beauty, reclaim their confidence, and embrace their authentic selves. We have witnessed the positive impact Gem Matter has had on individuals with various medical conditions, including lupus and cancer, helping them regain their self-assurance during challenging times.


You can now find Gem Matter in select beauty supply stores in Indiana and Las Vegas. Additionally, we have expanded our reach to online platforms such as and, ensuring accessibility for all.


Reclaim your confidence with Gem Matter. We invite you to join our community, to experience the transformative power of our products. Together, let us break barriers and empower individuals.

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